Built here · Iraq
Miswag ships each item in an Iraqi order separately, straight from its seller
Miswag, a Baghdad marketplace, says each seller sends its own item as soon as it is ready. The company says it reaches every Iraqi province and confirms deliveries in real time.
From sign-up to order
A customer registers a free account on the Miswag website or app with an active Iraqi mobile number. They then browse and buy. After filling the cart, the customer places the order and adds a delivery address. The site shows an order number to keep for inquiries.1
One order, several shipments
Miswag is a marketplace, so the merchant selling an item prepares the order and hands it to a delivery service. Miswag says its current system ships each item directly from the seller, which it says improves availability and speed, rather than combining items into one parcel.1,2
The company calls this a shipment-based delivery system. It says each shipment leaves as soon as it is ready instead of waiting for the whole order to be packed, which it says shortens delivery time.2,3
Coverage, speed and cost
Miswag says it delivers to all provinces of Iraq, from Zakho in the north to Faw in the south. Iraq Business News reports that the company guarantees 24-hour delivery for orders in Baghdad. For Miswag warehouse products, the company's help center lists a delivery cost to Baghdad of 4,000 IQD.2,4,5
Last-mile delivery is the final leg of a delivery, moving goods from the nearest distribution point to the customer, usually at home.6
Confirmation and the company
Miswag says its secure deliveries are powered by a system it calls Qlue, which provides real-time delivery confirmation. The company links this confirmation to protecting the customer's warranty, exchange and return rights.2,3
Ammar Ameen founded Miswag in 2014, according to WAYA Media, as the first e-commerce platform in Iraq. The company describes itself as Iraq's first e-commerce site and the largest retail e-commerce platform by value in the Iraqi market. Iraq Business News reports it had raised nearly $3M in outside capital since 2019. Its app listing shows over 170,000 products.4,7,8,9
What could not be verified
- Miswag's claim that it is the largest retail e-commerce platform by value in Iraq: the company's own statement, with no stated measure.
- Delivery to every province, from Zakho to Faw: the company's own claim, not independently checked.
- The speed and availability gains from shipping each item separately: Miswag's own description, not measured independently.
- What Qlue is and how it works: Miswag names the system but does not explain it here.
- Whether the 24-hour Baghdad guarantee is met in practice: no delivery data is available.
Sources