Built here · Jordan
Maqsam says its calling platform transcribes and answers Arabic calls with AI
Maqsam says its cloud platform turns Arabic calls into searchable text, summarizes them and can answer them with an AI agent. The company says more than 1400 companies trust it.
What the product does
Maqsam is a cloud calling platform. It connects customer calls and adds an AI layer, which its product page calls Maqsam AI. The AI voice product is an Arabic AI agent that can work alongside a company's call center agents.1,2
How a call moves through the system
The first step is speech recognition. Maqsam says its own automatic speech recognition converts spoken call audio into written text that can be searched, so staff do not have to listen to every recording.2
The second step uses that transcript. Maqsam says its AI produces a summary and a sentiment analysis of each call. According to Maqsam, the summary is made by taking the full transcription and writing a brief overview of the call.1,3
The third step is the agent itself. Maqsam says its Arabic AI agent can answer customer calls on its own and pass the caller to a human agent when needed.1
Why Arabic is hard
Automatic speech recognition is the process of turning a speech signal into a sequence of words using a computer algorithm. It is difficult because the same words sound different depending on the speaker, the speaking speed, the content and the recording conditions.4,5
Maqsam describes Arabic as one of the harder languages for AI language processing, because its structure complicates natural language processing.6
Company and reach
Maqsam was founded by Sinaan Tayfour and Fouad Jeryes. According to Arab Founders, it ranked 8th on Deloitte's Tech Fast 50 list for the Middle East and Cyprus.7
The company has grown across Saudi Arabia, the UAE, Egypt and Jordan, where it runs its Arabic platform. Maqsam says it is trusted by 1400+ companies of all sizes.2,7
What could not be verified
- The 1400+ customer figure is Maqsam's own claim, and what "trusted by" means (paying customers, active users or other) is not defined.
- How accurately the speech recognition, summaries and sentiment analysis handle Arabic calls: no performance figures are given.
- How often the Arabic AI agent resolves a call on its own, and when it hands over to a person, is not disclosed.
Sources